Ashy Ego is a woman-owned, small business born from a deeply personal healing journey – one rooted in reconnecting with my femininity, ancestry, and inner self through energetic and spiritual work. What began as a love for the ritual of candle-making has grown into a passion project rooted in purpose and fueled by intention and care. I’ve always been drawn to the power of fire – the way it anchors us in the present, connects us to something ancient, and transforms a space. Creating candles allows me to express myself creatively while offering others a way to experience everyday beauty and simple pleasures.

As a Psychologist, I’ve dedicated my career to helping others reconnect with their true selves – and this brand is an extension of that same commitment to wholeness, wellness, and authenticity. Through Ashy Ego, I aim to support mental health not just symbolically, but tangibly too by donating a portion of every sale to mental health organizations.

This company is deeply personal to me, but it’s also a collective effort. I’m endlessly grateful for the support of my family, friends, and every customer who brings these candles into their homes. I hope you enjoy them as much as I loved creating them for you.